Benidorm's beaches and range of leisure amenities explain why has it has become Costa Blanca's main tourist area. Benidorm has some of the best beaches in the world. The fine sand, cleaned daily, the quality of the services and the transparency of the water are the main reasons given by Benidorm's many visitors. The Playa de Levante, where most bathers gather, is located 2 kilometres from the old town centre, the Sierra Gelada and the Ricón de Loix. In the middle of the summer the colourful concentration of human bodies is quite impressive. The Playa de Poniente is located on the edges of the old town centre, near the Finestrat cove. The Playa de Poniente resembles the Playa de Levante, though it is more peaceful. There is a small cove between the Playa de Poniente and the old town centre, known as the Playa del Mal Pas, which can be reached from the port or from stairs that descend from the castle. The historical centre is located around the Canfali vantage point, which is the most emblematic image of Benidorm with a white stone balcony and a vantage point. The neoclassical church dedicated to St James the Apostle is also located in this area. The Levante beach can be reached from the Plaza del Castillo either by walking down through the narrow white streets, or through the town's commercial district.
Benidorm's impressive commercial centre is located around the Plaza Triangular, the calle Martínez Alejos, Gambo, Dr. Perez Llorca and the wide avenida del Mediterráneo. There is an interesting walk that starts from the Ayuntamiento and then runs parallel to the Playa de Levante along Avenida de Alcoy and Avenida Madrid. This area is one of Benidorm's most animated night spots. The Aiguera Park, designed by Ricardo Bofill, is Benidorm's largest park and divides the town in two. Benidorm's attraction lies in the variety of its leisure amenities, with a wide range of activities for foreign and national tourists, children, teenagers and pensioners. All tastes and activities are catered for: gastronomy, music, culture, excursions through the region and cinema. Walks can be taken in the Parque de Elche, excursions taken to the Sierra Gelada, you can go swimming on the best beaches of the Costa Blanca, go to the cinema, visit the Aquatic Park, eat and drink in restaurants for all budgets, and practise sports such as sailing and diving and also enjoy the nightlife.